FIFTIERS™ and NEXTAGE™ launch the Longevity Living Real Estate Executive Program™: Executive Education for Leading the Real Estate Industry Designed for Longer Lives

The first edition will be limited to 50 participants and will train investors, developers, architects, asset managers, operators and executives to identify, analyse, develop, finance and manage a new generation of real estate assets conceived not simply for a particular age, but to support increasingly longer lives.

REAL ESTATE MUST START DESIGNING FOR LONGEVITY

The future of Real Estate is not simply about building more homes for older people. It is about designing homes, buildings, communities, neighbourhoods and destinations capable of supporting us throughout increasingly longer lives. This shift in perspective is the starting point of the Longevity Living Real Estate Executive Program™, the new executive programme created by FIFTIERS™ and NEXTAGE™ to train the professionals who will invest in, develop, transform and operate the next generation of Longevity Real Estate.

The demographic transformation is extraordinary. According to the World Health Organization, by 2030 one in six people worldwide will be aged 60 or over. The global population aged 60+ will rise from approximately 1 billion in 2020 to 1.4 billion in 2030 and reach around 2.1 billion by 2050. The number of people aged 80 or over could reach 426 million by mid-century. The WHO also highlights a fundamental point for understanding Longevity Living: ageing is not a uniform process, and two people of the same chronological age can have vastly different capabilities.

This forces us to rethink one of the traditional questions in the real estate industry. The question can no longer simply be “where will older people live?”. It begins much earlier: how do we design places capable of supporting us through more years of our lives?

This is where the concept of Longevity Living emerges.

WHAT LONGEVITY LIVING REALLY MEANS

FIFTIERS™ and NEXTAGE™ use Longevity Living to define a new way of thinking about residential environments around longer lives, autonomy, adaptability, wellbeing and people’s evolving needs, rather than exclusively around a specific chronological age.

Longevity Living is the development, investment and management of residential environments conceived to support increasingly longer lives, maximising autonomy, wellbeing, adaptability, social connection and quality of life over time.

The difference is profound. A conventional home is usually designed to meet the buyer’s current needs. A home conceived through the lens of Longevity Living must also consider how it will respond ten, twenty or thirty years from now. A traditional community sells square metres and amenities; a longevity community must also consider autonomy, social relationships, mobility, prevention, services, technology, adaptability, wellbeing, hospitality and the ability to evolve with its residents.

That is why Longevity Living is not synonymous with Senior Living, although Senior Living is an important part of this new universe. Nor does it necessarily imply care or dependency. It can include fully independent people who choose to move for quality of life, services, community, convenience or prevention; others may gradually require certain forms of support and, in some models, care components may be introduced subject to the relevant regulations.

Senior Living usually starts with a demographic segment. Longevity Living starts with a much broader reality: we are going to live longer, and Real Estate will have to learn how to design for this new length of life.

SPAIN: FROM 21.1% OF THE POPULATION AGED 65+ TO A PROJECTED PEAK OF 30.9%

Spain is one of Europe’s most interesting markets in which to analyse this transformation. The latest Population Projections from Spain’s National Statistics Institute, published in June 2026, place people aged 65 or over at 21.1% of the Spanish population and project that this share could peak at 30.9% in 2076 if the demographic trends considered by the institution continue. We are therefore not talking about a marginal shift in the population pyramid, but a structural change in the composition of Spanish society.

But the real estate opportunity cannot be calculated simply by counting older people. Households, inheritances, the use of accumulated property wealth, residential mobility, family structures, consumption patterns, service needs and expectations about how we want to live through life stages that may last several decades will all change in parallel.

A person may retire at around 65 and live for another twenty, thirty or even more years. Expecting a single real estate product to serve that entire period would be as reductive as assuming that every 30-year-old wants to live in the same way.

This is precisely why Longevity Living opens up a market far larger than traditional senior care residences.

THE SHORTAGE OF CARE HOME CAPACITY IS ONLY PART OF THE CHALLENGE

Spain already shows considerable tension between supply and demand in the care segment. JLL estimated a shortfall of approximately 172,000 beds in care homes for older people by 2030 and an additional requirement of around 237,000 by 2035. The figure is relevant, but it must be interpreted correctly: it primarily refers to the care home and Healthcare market, not to the entire universe that FIFTIERS™ and NEXTAGE™ define as Longevity Living.

The potential market is far larger because there is a vast population that neither requires assisted living nor wants to identify with it. These are people capable of living independently, travelling, consuming, working, starting businesses, exercising and maintaining active social lives, but who may value better-designed homes, included maintenance, security, dining, wellness, sport, on-demand services, technology, culture, mobility and community.

For these people, moving home does not have to be a response to dependency. It can be exactly the opposite: a proactive decision to preserve independence, improve quality of life and live better for longer.

FROM SENIOR HOUSING TO A MUCH BROADER UNIVERSE

The international market offers numerous models that illustrate the diversity of the sector: Independent Living, Active Adult Communities, Senior Apartments, Assisted Living, Senior Cohousing, Continuing Care Retirement Communities, Serviced Apartments, Intergenerational Living, Wellness Communities, branded residences, private communities, hospitality-residential models and various hybrid formats.

They are not all equivalent, and some clearly belong to the traditional Seniors Housing or Healthcare sectors. Others are much closer to residential, multifamily, hospitality, wellness or mixed-use. Longevity Living provides a broader lens through which to assess them: what combination of property, services, technology, experience and operations does each person and each market require in order to respond to longer lives?

This distinction is also essential for investors. Longevity Living should not automatically be analysed as a single asset class. It can span several existing real estate categories and generate hybrid products with different economic and operating structures. An urban Independent Living scheme, a premium wellness community, an intergenerational project, an Assisted Living asset and longevity-focused branded residences may share the same demographic megatrend, but their CAPEX, OPEX, regulation, risks, staffing, revenues, financing and valuation are entirely different.

CAPITAL IS ALREADY RESPONDING TO THE DEMOGRAPHIC SHIFT

The most developed precedent can be found in the US Seniors Housing market. JLL’s 2026 investor survey reports that 86% of respondents intend to increase their exposure to the sector during 2026, while transaction volume over the four quarters through the end of 2025 exceeded $24 billion, its highest level in roughly a decade. Occupancy also reached approximately 90% across primary and secondary markets. These are Seniors Housing figures, not figures for the entire Longevity Living universe, but they show the extent to which institutional capital is beginning to respond to demographic transformation.

Investor interest does not, however, turn every longevity-related project into a good investment. An outstanding building in the wrong market can fail. A well-located but oversized development can take years to stabilise. A premium concept aimed at a segment with insufficient purchasing power may fail to achieve its target occupancy. An operation with excessive staffing can destroy margins. Spectacular but impractical architecture can permanently increase OPEX. And an apparently profitable project may cease to be so once financing, replacement CAPEX, customer acquisition, staffing, services and the stabilisation period are properly factored in.

Longevity attracts capital. Turning it into returns requires specialist expertise.

INTRODUCING THE LONGEVITY LIVING REAL ESTATE EXECUTIVE PROGRAM™

Against this backdrop, FIFTIERS™ and NEXTAGE™ have created the Longevity Living Real Estate Executive Program™, an executive education programme designed from a Real Estate perspective to provide an integrated view of an asset’s entire lifecycle: identifying an opportunity, analysing the market, selecting the location, defining the product, structuring the investment, designing the project, financing it, marketing it, operating it, incorporating technology, managing risk and assessing its eventual exit.

It is not conceived as a healthcare or social-care programme. Where a particular product includes care or clinical services, participants will naturally need to understand the relevant regulatory and operational implications, but the programme is built around five core Real Estate capabilities:

INVEST · DEVELOP · MANAGE · INNOVATE · LEAD

The objective is not simply to explain the growth of longevity, but to teach participants how to translate a demographic megatrend into concrete investment and development decisions.

MODULE 1. THE DEMOGRAPHIC REVOLUTION AND THE EMERGENCE OF LONGEVITY REAL ESTATE

The programme begins by understanding the force transforming the market. Participants will analyse global, European and Spanish demographics, life expectancy, new household structures, ageing, retirement, Baby Boomers, Generation X, accumulated property wealth, new family structures and the economic consequences of living for several decades after leaving traditional working life. The objective is to translate these changes into direct Real Estate variables: demand, product, location, urban planning, services, investment and asset use.

The module will also distinguish between the Silver Economy, Longevity Economy, Senior Housing, Healthcare Real Estate, Wellness Real Estate and Longevity Real Estate, avoiding the mistake of treating different concepts as interchangeable.

MODULE 2. THE INTERNATIONAL LONGEVITY LIVING MARKET

The United States, United Kingdom, Australia, Canada, France, Germany, the Netherlands, the Nordic countries, Spain and emerging Asian markets display very different levels of penetration, regulation, sophistication and cultural acceptance. Participants will study international models, investors, operators, supply, demand, occupancy levels, ownership structures, pricing and the evolution of institutional capital.

The objective is not to copy foreign models, but to understand which elements can be transferred to other markets and which depend on specific cultural, real estate, regulatory or economic circumstances. Longevity is global; the Real Estate product remains profoundly local.

MODULE 3. LONGEVITY LIVING MODELS

One of the market’s biggest mistakes is to talk about Senior Living as though it were a single product. The programme will distinguish between Independent Living, Active Adult, Senior Apartments, Assisted Living, Memory Care, Senior Cohousing, CCRC, serviced residences, rental and ownership models, Intergenerational Living, Wellness Communities, Luxury Longevity Living and Longevity Communities.

But the module will go one step further: it will teach participants how to determine which model makes sense for which demand, avoiding age as the sole segmentation mechanism. Functional capacity, lifestyle, income, wealth, preferences, service requirements, sociability, location, mobility, health, household composition and life expectations can be as important as, or more important than, a date of birth.

MODULE 4. LOCATION, DEMAND AND SITE SELECTION

Madrid, Málaga, Marbella, Seville, Valencia, Alicante or Barcelona? City centre or outskirts? Coast or major city? Greenfield development or conversion? Domestic or international market? Location can determine much of a project’s success before the first foundation is laid.

Participants will learn how to build a Longevity Living Market Study using catchment areas, demographic structure, income and wealth, competition, land prices, services, hospitals, mobility, retail, dining, climate, cultural offering, accessibility, international demand, regulation and trends in conventional housing. The aim will not simply be to find places with large older populations, but markets where there is a defensible combination of demand, purchasing power, product and competitive advantage.

MODULE 5. LONGEVITY LIVING INVESTMENT AND FINANCE

Participants will learn to analyse two inseparable realities simultaneously: the real estate asset and the business operating within it. The module will cover acquisition, land, Development Cost, CAPEX, OPEX, Equity, debt, Loan-to-Cost, Loan-to-Value, occupancy, pricing, rents, fees, NOI, EBITDA, yield, IRR, Cash-on-Cash, break-even, stabilisation period, valuation, refinancing and exit strategies.

Base, Upside and Downside scenarios will be developed to understand what happens when occupancy, pricing, staffing costs, inflation, financing, CAPEX, marketing or absorption rates change. The objective is to learn how to distinguish between an attractive trend and an attractive investment. They are not always the same.

MODULE 6. ARCHITECTURE FOR LONGER LIVES

Longevity Living requires moving beyond the idea of adapting a building only when its residents grow older. The new architecture must be conceived from the outset to evolve with the people who live in it.

Participants will study masterplanning, residential typologies, floor areas, layouts, common spaces, universal accessibility, universal design, ageing in place, adaptable architecture, invisible accessibility, biophilic design, neuroarchitecture, lighting and circadian rhythms, air quality, acoustics, thermal comfort, fall prevention, wayfinding, nature, privacy, community, sustainability and operational efficiency.

One of the module’s central questions will be very simple:

How many years of a person’s life can this property properly support?

This concept of adaptability throughout the life cycle is one of the key differences between designing for a particular age and designing for longevity.

MODULE 7. HOSPITALITY AND RESIDENT EXPERIENCE

In many models, the future of Longevity Living will be closer to certain principles of hospitality than to traditional institutional care. A person is not simply buying a home: they are buying an everyday experience that may continue for years.

Customer Journey, onboarding, dining, housekeeping, concierge, wellness, culture, sport, entertainment, travel, activities, community, personalisation and family experience will be analysed as elements capable of increasing satisfaction, retention and perceived value. The Real Estate product therefore no longer ends at the apartment door.

MODULE 8. OPERATIONS AND BUSINESS MODELS

An outstanding property can become a poor investment when its operation is badly designed. This module will analyse Owner-Operator, PropCo/OpCo, management agreements, lease models, specialist operators, revenue management, staffing, service structures, KPIs, maintenance, marketing and the relationship between owner and operator.

The greater the service component, the greater the interaction between Real Estate and the operating business. Understanding this boundary is essential to properly assess risk, margins and scalability.

MODULE 9. MARKETING WITHOUT SELLING OLD AGE

How do you market Longevity Living without constantly reminding people of their age? This is likely to become one of the sector’s most important commercial questions.

The next generations of buyers and residents have travelled, use technology and consume luxury, sport, gastronomy and entertainment, and are unlikely to accept products built around stereotypes of ageing. Participants will study advanced segmentation, buyer personas, branding, positioning, pricing, pre-sales, CRM, lead generation, funnels, reputation, referrals and community building.

The key will be to move from “housing for older people” to “a better way to live for longer”.

MODULE 10. TECHNOLOGY, PROPTECH AND ARTIFICIAL INTELLIGENCE

Longevity housing will also become a data infrastructure. Smart Buildings, IoT, home automation, sensors, wearables, artificial intelligence, AI agents, automation, predictive maintenance, Digital Twins, energy optimisation, cybersecurity and analytics can radically transform both the resident experience and operational efficiency.

The real leap will come when building systems stop operating as isolated solutions and create an intelligent layer capable of coordinating the home, maintenance, energy, mobility, hospitality, services, wellness and community, while always respecting privacy, consent and regulation.

Technology should not turn the home into a hospital. Its role should be precisely the opposite: to make care less visible and autonomy easier.

MODULE 11. LEGAL, REGULATION, ESG AND RISK MANAGEMENT

Longevity Living may sit at the intersection of different uses and regulatory frameworks. A conventional serviced residential complex is not legally equivalent to a facility that incorporates regulated care activities.

Urban planning, licensing, permitted uses, accessibility, data protection, contracting, insurance, liability, care regulation where applicable, sustainability, ESG, Artificial Intelligence, compliance, reputational risk and due diligence will be examined before the investment is made. The correct regulatory classification of a project can dramatically alter its viability.

MODULE 12. LUXURY LONGEVITY LIVING

Longevity also opens up an extraordinary opportunity for premium Real Estate. Branded residences, private communities, resorts, wellness destinations, preventive medicine, gastronomy, luxury hospitality, concierge and personalisation are beginning to converge.

The Luxury Longevity Living buyer is not simply looking for more services. They are looking for freedom, time, privacy, security, wellbeing, experiences and the ability to continue living independently within an exceptionally high-quality ecosystem.

This market may create a new frontier between Luxury Real Estate, hospitality, wellness and longevity, particularly in international destinations capable of attracting highly mobile, high-net-worth residents.

MODULE 13. REPOSITIONING EXISTING ASSETS

Much of the future of Longevity Living will not need to be built from scratch. Hotels, resorts, residential buildings, healthcare complexes, residential communities and underutilised assets can gain a second life when viewed through this lens.

The module will teach participants how to conduct conversion analyses, assess physical, planning and operational constraints, calculate Conversion CAPEX and compare risk, timing and returns against ground-up development. In certain locations, today’s obsolete asset may become tomorrow’s longevity asset.

MODULE 14. LONGEVITY LIVING 2030–2050

The final module will ask how a generation will live when it reaches its seventies or eighties after decades of using smartphones, artificial intelligence, streaming, delivery services, international mobility, digital assistants and on-demand services.

AI Homes, robotics, Autonomous Living, preventive medicine, adaptable housing, longevity cities, Mobility as a Service, Digital Health, Smart Health, Wellness Real Estate, intergenerational communities and new residential models still under development will all be analysed.

The question that closes the programme summarises its philosophy:

The issue is no longer simply where people will live when they are older. It is what places we want to build today so that we can continue living extraordinarily well tomorrow.

FINAL PROJECT: LONGEVITY LIVING INVESTMENT PROJECT™

The programme culminates in a project designed to replicate a genuine professional investment decision. Each participant will assess a specific Longevity Living opportunity and determine location, demand, target market, product, number of units, floor areas, services, amenities, pricing, CAPEX, OPEX, operating structure, occupancy, revenues, financing, technology, marketing, risks and exit strategy.

The result will be a Longevity Living Investment Memorandum™, built around a logic similar to that used by a developer, fund, family office, financial institution or investment committee.

The final question will be deliberately simple:

Would we invest our own capital in this project? Why? Under what conditions?

The entire programme converges on that decision.

PROFESSIONAL TOOLS FOR REAL-WORLD PROJECTS

The Longevity Living Real Estate Executive Program™ is designed to transfer knowledge directly into professional practice. Participants will work with methodologies, matrices, checklists, financial models and tools to build Market Studies, compare locations, analyse competitors, evaluate operating models, define amenities, assess CAPEX and OPEX, forecast occupancy, create financial scenarios and prepare Investment Memorandums.

The objective is to change the way an asset is viewed. A plot of land, hotel, resort, residential building or mixed-use development can represent entirely different opportunities when assessed through the economic impact of a society that is living longer.

LONGEVITY LIVING DOES NOT MEAN BUILDING FOR A PARTICULAR AGE

This is probably the most important thesis of the new programme. Two 70-year-olds may have radically different capabilities, lifestyles, wealth, expectations and needs. Designing solely around chronological age inevitably leads to products that are too homogeneous.

Longevity housing should aspire to the opposite: the ability to evolve. It should allow a person to continue living independently even as circumstances change. Services should be added when needed and removed when they are not. Community should be facilitated without being imposed. Accessibility should be integrated without institutionalising spaces. Technology should be used without turning the home into a clinical environment.

The best Longevity Living will be that in which many of its solutions are virtually invisible.

A NEW WAY TO MEASURE REAL ESTATE VALUE

For decades, we have valued homes primarily by location, square metres, construction quality, views and services. Longevity Living introduces new variables: adaptability, autonomy, accessibility, wellness, community, connectivity, technology, mobility and the capacity to provide flexible services.

This may even change the way investors and developers think about asset value. A home capable of responding to multiple life stages potentially broadens its market, reduces certain future barriers to use and can remain useful for longer.

The new paradigm therefore leaves every real estate developer with an exceptionally powerful question:

How many years of life can this building support?

NEXTAGE™: FROM SENIOR LIVING TO THE NEXT GENERATION OF LONGEVITY LIVING

The collaboration between FIFTIERS™ and NEXTAGE™ brings together two complementary perspectives. FIFTIERS™ contributes its knowledge of the Longevity Economy and of the 50+ consumer, who represents a growing share of global economic power. NEXTAGE™ brings that transformation into the Real Estate sector, focusing on how the next generation of residential assets will need to evolve.

NEXTAGE™ starts from a fundamental idea: the people who will live in the developments of the coming decades will not necessarily want to live in places that constantly remind them of their age. They will want contemporary architecture, nature, design, technology, gastronomy, sport, privacy, community, culture, services and freedom.

The objective is no longer to build a place in which to grow old.

The objective is to create a place in which to keep living.

50 PROFESSIONALS TO LEAD A NEW GENERATION OF REAL ESTATE

The first edition of the Longevity Living Real Estate Executive Program™ will be limited to 50 participants and will bring together professionals from investment, development, architecture, construction, asset management, banking, insurance, hospitality, consulting, technology, operations and services.

The aim is to build a professional community capable of recognising this transformation before the market becomes obvious to everyone. Major real estate opportunities rarely emerge once a category is fully established. They appear when demographics, demand, capital and new behaviours begin to converge and there is still room to define what the winning product will look like.

Longevity Living is precisely at that point.

THE ERA OF LONGEVITY REAL ESTATE HAS ALREADY BEGUN

By 2030, one in six people worldwide will be aged 60 or over. By 2050, there will be around 2.1 billion. Spain currently has 21.1% of its population aged 65 or over, and INE projections indicate that this percentage could peak at 30.9%. At the same time, institutional capital is already increasing its interest in Seniors Housing and other alternative residential categories.

But behind all these figures lies a question far bigger than any statistic:

What kind of Real Estate does a society that will live longer actually need?

The answer will not simply be to build more care residences. It will be to create adaptable homes, intergenerational communities, Independent Living, wellness projects, premium developments, branded residences, smart buildings, longevity resorts and new combinations of residential, hospitality, technology and services.

This is where FIFTIERS™ and NEXTAGE™ position the Longevity Living Real Estate Executive Program™.

Not as another programme about Senior Living.

But as executive education designed to understand the next major transformation of Real Estate.

Because longevity is not simply about adding years to life. For the real estate industry, the great challenge will be to build places capable of adding life to those years.

Longevity Living Real Estate Executive Program™ by FIFTIERS™ & NEXTAGE™

INVEST · DEVELOP · MANAGE · INNOVATE · LEAD

First edition limited to 50 participants.

Information and enrolment: info@fiftiers.com