Ilona Calparsoro: bringing communications, entrepreneurship and science to longevity

Ilona Calparsoro, founder and CEO of Longevitas, brings together strategic communications, entrepreneurship and science in a career dedicated to preventive health and longevity. Her work reflects a broader ambition: to help people live longer while preserving their health, energy, physical capabilities and mental wellbeing.

From journalism and global corporations to entrepreneurship

A multidisciplinary professional and strategic communications expert, Calparsoro has built her career across major corporations, consultancy, innovation and health. She holds a degree in Information Sciences, specialising in Journalism, and completed ESADE’s Programme for Management Development (PMD).

She worked as a journalist for the Spanish newspaper ABC and managed communications for global companies including Hewlett-Packard, SAP, Nokia and BT. In 2002, she moved into entrepreneurship, founding Marco de Comunicación, an agency that went on to earn international recognition.

A new direction in health and wellbeing

In 2006, Calparsoro entered the health and supplementation sector by establishing the nutraceutical laboratory Bioenergía Humana. The business grew rapidly and marked the beginning of an entrepreneurial journey focused on prevention, wellbeing and longevity.

Today, she is the founder and CEO of Longevitas, a company with ten years of experience in preventive health and age management. Its philosophy places the emphasis on extending the years people spend in good health, alongside increasing life expectancy.

Science and preventive health at the heart of Longevitas

Longevitas combines science, innovation, quality and preventive medicine to develop nutritional solutions tailored to the needs of each stage of life. Its approach brings together high-quality, bioavailable ingredients, scientific research and rigorous formulation standards, with processes designed to support efficacy, safety and adherence.

This model reflects the company’s ambition to make preventive health an integral part of everyday life, helping people maintain their energy, physical capabilities and mental wellbeing as they age.

A multidisciplinary scientific committee

One of Longevitas’s distinctive strengths is its Scientific Committee, which brings together expertise from several complementary fields:

• Dr Ángel Durántez, a leading figure in preventive medicine and age management.
• Dr Óscar Aguilera, a researcher in translational oncology and molecular biology.
• Catalina Hoffmann, creator of the Neurofitness method and a specialist in brain health.

The committee helps connect scientific research with clinical practice and supports the evaluation of the company’s nutritional solutions.

A broader vision of longevity

Longevitas’s vision extends beyond supplementation. The company seeks to develop a comprehensive approach to longevity based on prevention, personalisation and scientific knowledge. It works with doctors and specialists from different disciplines to help people lead healthy, active, balanced and fulfilling lives for longer.

Calparsoro’s career combines communications expertise, entrepreneurial experience and the application of science to longevity. Her aim is to establish Longevitas as a leading company in age management and preventive health.

This profile forms part of FIFTIERS’ series Who’s Who in Spain’s Longevity Economy.