FIFTIERS™ and Inter Miami CF join forces to fight ageism and unwanted loneliness

The international movement FIFTIERS™ and Inter Miami CF have signed a groundbreaking partnership to launch a social program aimed at combating ageism and unwanted loneliness through sport, inclusion, and intergenerational connection.

The initiative, titled “FIFTIERS UNITED”, will begin in 2026 and include sporting activities, community gatherings, and emotional well-being workshops for people over 50. Players, coaches, and club staff will take part in the program, which will also be supported by the FIFTIERS Foundation, dedicated to promoting active longevity and generational diversity as pillars of social cohesion.

“FIFTIERS is not about age; it’s about attitude. This partnership with Inter Miami perfectly reflects that idea — bringing generations together, breaking stereotypes, and proving that time doesn’t limit talent or the joy of living,” said Pablo Gutiérrez-Ravé Villalón, founder of FIFTIERS™ and president of LUXONOMY™ Group.

The agreement includes friendly tournaments, mentorship programs between young athletes and older adults, and solidarity actions in South Florida neighborhoods with a high senior population. It will also feature global awareness campaigns to highlight age as a competitive advantage — in line with FIFTIERS’ core message: “Life begins at 50.”

For Inter Miami CF, the collaboration strengthens the club’s ongoing commitment to community engagement and social responsibility.

“Football has the power to unite. With FIFTIERS, we want to show that passion, experience, and energy have no expiration date. This is a step toward a more inclusive and connected society,” said a club spokesperson.

The partnership will also introduce the annual “FIFTIERS MATCH”, a flagship event bringing together figures from sports, culture, and longevity science to raise funds for social support programs and loneliness prevention initiatives.

With a presence in ten countries and a rapidly growing global community, FIFTIERS™ continues to expand its social impact and vision of modern vitality. Its alliance with Inter Miami CF marks a milestone collaboration between sports and longevity, inspiring other organizations to join the cause of building an age-inclusive world.