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FIFTIERS™ is the Code of Experience. We are the generation of longevity and we are leading the fastest-growing market. Life begins at 50!

According to Joseph Coughlin, director of the Massachusetts Institute of Technology AgeLab, the so-called “silver economy” or “longevity economy” is leading the fastest-growing market, and is also the most misunderstood.

As people live longer and healthier lives and continue to actively participate in the global economy, new opportunities arise to turn longevity into a societal asset.

In 2020 alone, Americans over the age of 50 generated nearly US$38 trillion in economic activity.

The consulting firm Boston Consulting Group estimates that by 2030, the population over 50 in the United States alone will account for half of all domestic consumer spending growth.

This number rises to 67% in Japan and 86% in Germany.

This age group is a natural-born consumer. They seek experiences to make the most of the moment they are living, and are attracted to innovation and the collaborative economy.

Fiftiers™ is the Code of Experience.