FIFTIERS II Announces Its Date in Madrid: November 25, 2026

FIFTIERS officially announces the celebration of FIFTIERS II, its 2nd International Congress + Exhibition, which will take place on November 25, 2026, in Madrid. The organization is announcing the date eleven months in advance, reinforcing its commitment to strategic planning and the development of a high-level international event.

This second edition arrives with two key structural updates:

• Expanded Congress space, allowing for a more ambitious program.

• Exhibitor Area, designed as a fluid environment for direct interaction between brands, professionals, and decision-makers.

The market driving the next decade

FIFTIERS (people aged 50 and over) represent more than 40% of global consumption, concentrate nearly 70% of financial wealth in advanced economies, and shape a market that will exceed $30 trillion annually. An economic ecosystem driven by experience, active longevity, and long-term decision-making.

Far from being a passive audience, FIFTIERS are influential, analytical, and decisive. They value purpose, track record, and the genuine ability of brands to support them in a vital stage defined by fulfillment, activity, and new opportunities.

A Congress designed for high-level exchange

FIFTIERS II is consolidating its position as an international meeting point where trends are analyzed, business perspectives are shared, and long-term alliances are formed. The Congress will bring together business leaders, sector experts, and organizations already adapting their models to the longevity economy.

The focus is not on technology as an end in itself, but on its intelligent application in service of people, businesses, and society. At FIFTIERS II, the conversation centers on real value, business sustainability, and disciplined growth.

Exhibitor Area: less noise, more connection

The FIFTIERS II Exhibitor Area has been designed around a clear principle: facilitating meaningful conversations.
The standard exhibitor spaces allow brands to arrive, set up, and begin engaging without friction, without complex builds, and without unnecessary distractions.

Because, in many cases, what matters most is not what is spectacular, but what is timely:

• Having everything ready upon arrival.

• Being able to clearly explain what you do and why it matters.

• Connecting with an audience that listens, asks questions, and makes decisions.

At FIFTIERS II, stands are not just square footage: they are meeting points, places where collaborations, projects, and long-term professional relationships are born.

An expanding ecosystem

The organization is making available to interested brands a preliminary rendering of the exhibitor space (not final), offering an advance look at the concept and the planned experience. FIFTIERS II aims to become an international benchmark for companies seeking clear positioning in the 50+ market.

Participating as an exhibitor at FIFTIERS II means becoming part of an ecosystem where future alliances, business initiatives, and economic movements linked to active longevity are being shaped.

Open call for exhibitors

Companies interested in reserving an exhibitor space may contact the organization directly:

📩 Exhibitor contact: info@fiftiers.com